Lenovo business adjustments: Think back on high-end Liu June return to core business

    
January 5 late, Lenovo Group Directors Council President and CEO Yang yuanqing through internal message to employees announced has 2013 years Lenovo business adjustment of latest message, messagemobile dvr displayed, Lenovo company future will will Division for Lenovo and Think two large business group, original MIDH sector will into Lenovo business group, original MIDH business head Liu June will become Lenovo business group of head, original Lenovo global products sector President bide·huotengxiusi (Peter Hortensius) will become Think head of the business group.

Yang yuanqing message explained the reasons for this revision "Lenovo in mainstream and low-end area could have a marked effect. In the market for high-end products, Think is our best brand equity "," clarity and simplicity of our brand strategy, allowing the market to better understand both Lenovo and Think products brand positioning, better service to business expansion ".

Many people in the industry said, Liu June regain Lenovo core business in the adjustment from Lenovo successor position one step closer, can elevate business Lenovo Group rapidly, very likely in the future to take over Yang currently serves as the CEO position.

Liu June regain Lenovo core business

In the outside world, apart from operational level, this adjustment, the greatest aspect is Liu June position adjustment. Has been recognized by Lenovo Group the third-generation successor after Lenovo acquired IBM long delicate. Former CEO Amelio is the most powerful of the Association in 2006, he was directly out of management for a year, Dell executives Gerry from Amelio dig p. Smith took over as its head of global supply chain management positions.

Although Liu June comeback after a year of study to serve as head of Lenovo's consumer business, and with the return to power of Mr Liu and Yang yuanqing, and has served as head of head of Lenovo Idea and MIDH, but Lenovo has not yet as originally advertised as a third-generation succession, and them as associative only up to 8 person a member of the management team.

The other hand, the signs still show the Liu June within the Lenovo Group's special status, on November 2, 2011, LIU Chuanzhi, Chairman of legend Group announced that the outgoing legend group positions, at the farewell dinner, Mr Liu said publicly, Liu June ever because of the different cultural cool one's heels, but Liu June is a comprehensive set of enterprise leaders.

From 1998 to 2000 as Lenovo notebook business Deputy General Manager Huang Chun-chieh (micro-blogging) to Tencent technology, Lenovo car dvr Liu June control operations were conducted on its previous MIDH performance recognition, if we can continue to do a Lenovo business, it will hopefully become the next Lenovo CEO. At the same time, he said, Liu June and Think business is not competitive relationship between bide·huotengxiusi, head of the group, Mr Liu had already abandoned the "horse race" selected successor, Liu June was specified to Buffett's succession, if Liu June to complete the tasks requested by the Liu and Yang yuanqing.

Former Deputy General Manager, Lenovo, Lenovo Software Division Deputy General Manager of the FM365 Fang Liyong believes that Liu June well in the past few posts, in particular the mobile phone business in a rapidly elevating to the second level within a years time, belonging to the active officials, assignment, the were not unexpected. If both Lenovo and Think big business continues to consolidate into one Department needs in the future, Liu June will probably take over carry Yang was CEO at that time, however, this process may take several years as bedding.

Brand strategy card

It is learnt that Lenovo's strategic adjustment is the biggest change in business, promoting the Think brand value, main market, while desalination Idea brand back to Lenovo branded attacking consumer market and the low end of the market. Since 2009, this means that Lenovo Think and Idea adopted in dual-branding strategy will be completely abandoned.

This move was described by Fang Liyong "Lenovo in a sensible compromise after years of war", after the acquisition of IBM PC business for a few years, Lenovo has several desalination Think brand influence, and introduced a variety of cheap Think models. Lenovo eventually became the global PC market share leader, but profit margins compared to competitors still have a large gap.

Yang acknowledged in an vehicle dvr internal message, Lenovo tried to promote the Lenovo brand in the mature markets, but find Lenovo brand in the mainstream and low-end area could have a marked effect. In the market for high-end products, Think are the best Lenovo brand equity, and only can compete at the high end of the market and Apple's brand. Therefore, Lenovo should give full play to the potentials of the two brands in their respective market segments, to the maximum extent of their value.

This is Lenovo's shifted from simply the pursuit of market share to pursuit of profit of natural selection. Huang Chun-chieh believes that associative structure even stronger after the restructuring, helps to re-establish Think brand image, but only announced the overall adjustment policies, no specific details, so I can't figure out which impact on the Association in the near future.

At last-quarter results meeting, Yang yuanqing told media that the Association cannot be satisfied with just to gain market share and turnover increase, Lenovo's direction is clear, certain operations are going to drive profitable growth in the future and enhance profitability. Believe that in the next two or three years, to further improve profitability, want at least a 1% or pre-tax net interest rate margins.

Legend of Liu June 20

44 age of Liu June has in Lenovo stayed foot has 20 years, 1993 liujunqinghua graduated entered Lenovo, any quality controlled Center Evaluation Department engineers, the same year Chen Shaopeng entered Lenovo served as sales; next year Yang yuanqing established computer cause Department, Liu June as computer cause Department Technology Department Evaluation Department Manager, October as computer cause Department Technology Department General Manager, become Lenovo most young of General Manager, and Chen Shaopeng common ranked year Lenovo Group "18 tree pine" one.

From April 1996 to April 1998, General Manager of Lenovo computer company executive Liu June, who is also Deputy General Manager of the company. From April 1998 to April 2000, Liu June featuring Lenovo computer company Executive Vice President and General Manager of desktop computers to develop Lenovo computer development strategy. 2001 Liu June as Senior Vice President of Lenovo Group Limited, head of consumer IT business, Chen Shaopeng in the same year was promoted to Vice President of Lenovo Group, head of Lenovo business desktop computer business.

In fiscal 2004, Liu June Lenovo Group planning system and the operating system work, assisting the CEO Yang yuanqing, the development group development strategy, advancing the operational management of the group, and is responsible for the Group's procurement, business, logistics, quality and manufacturing and supply chain management. In 2005, Liu June served as Lenovo China COO, has overall responsibility for Lenovo's China business, and for the first time to third-generation succession capacity at some meetings and media interviews.

In October 2005, Chen Shaopeng, succeeding Liu June became head of Lenovo greater China, Liu June was promoted to Lenovo group COO, integrated and Lenovo's global supply chain. However, when Lenovo Group CEO Amelio has a larger dispute, 2006 be Amelio refrigeration, suspended for 1 year education, Dell executives Gerry from Amelio dig p. Smith took over as COO for the time. Chen Shaopeng was promoted to Senior Vice President of Lenovo Group and the same year greater China President.

In 2007, Liu June comeback at Stanford business school and Harvard Business school after finishing school, succeeding Yang served as President of the consumer group, Chen Shaopeng promoted Lenovo greater China and Russia's President. After the end of the 2008 Beijing Olympic Games, Chen Shaopeng went to Harvard University for 8 weeks, there were voices that it may become Lenovo's successor.

In 2009, his comeback, Lenovo restructuring, Chen Shaopeng and Liu June as Yang's right-hand man at the same time high profile appearances, each of the two people responsible for Idea product group and emerging markets, and while entering the Association the highest operating management team of 8 people "Association Executive Committee" (LEC).

In January 2011, Lenovo set up mobile Internet and digital home business group (referred to as MIDH), Liu June served as President of MIDH. In October of the same year, Chen Shaopeng left legend group, joined Lenovo holdings, leading its new business--a new core of modern agriculture.

In 2012, mobile dvrthe Lenovo MIDH owned Smartphone sector to achieve a qualitative leap forward, market shares by the third quarter of 2011, the 1.7% jumped to the third quarter of 2012 cent, become the market's second-largest smartphone vendor in China, more than Apple's market share 6.9%, second only to the Samsung 16.7%.

In January 2013, Lenovo business restructuring, Liu June became head of Lenovo business group.